For companies selling products or services on the web, there are a couple of great ways to increase your “after a sale” net profit without sacrificing convertions.

Selling your past sales data is great way to “squeeze the lemon” and realize additional revenue from data that is just “sitting around.  Marketers figure your customer has already made one purchase online, there is an increased likelihood that they will purchase something from them online.  That is why they are willing your purchase LEGACY SALES data.

Selling COF data or card-on-file data is another way online companies increase their profits and make additional money from each sale.  Call centers can increase their closing percentage by simply asking their prospects if they can put the purchase on the prospects credit card ending in the last 4 digits they have on file.  Because the consumers believes they already have their credit card info and they don’t have to give it out over the phone, they are more likely to make a purchase through a telemarketer.  In reality the credit card info is held by a third-party or escrow company for legal and security reasons.

Finally, a company can display advertising on their order confirmation page for other offers.  This is know as an upsell and is a proven method utilized by the direct response industry for years.

So just how much “Extra” income can a web publisher earn from customers to whom they’ve already sold something?  Let’s take a look of a publisher that sells 1k products per day.

For 1k sales per day, here is a breakdown of the revenue potential.

Legacy File
Going back 1 year, they would have 360k gross records (1k/day x 30 days x 12 months)

They send a phone suppression list for us to dedupe against.  Most files will net 30%.

Net files will be around 108k.  I will pay around $0.50 per record.

Revenue to publisher: $54,000

COF Data
I can pay around $2 per record delivered to escrow company within 48 hours.

1k per day x 30 days x $2

Revenue to publisher: $60,000 per month

Confirmation Page CPM’s
Publisher is guaranteed a minimum of $1,000 CPM for gift card banner placed on order confirmation page (see attached screenshot)

In reality it will probably be closer to $1,200 CPM

Publisher will pass first name, city, state and zip (non-identifiable info) each time banner is displayed.

Revenue is earned whether or not the banner is clicked.

If clicked, visitor is shown a non-competing offer.  If they want offer they agree to have it charged to the credit card they just used.

Roughly 10% of the visitors that click on the banner take advantage of the offer.

For those visitors, publisher will upload the full card-on-file record.

Revenue to publisher: $30,000-$36,000 per month

If you are currently selling a minimum of 500 products per day online, tymaxMedia can help you further monetize your sales data.

When it comes to data for telemarketing, email campaigns or postal mailings, nothing performs better than real-time responder data.  A lot of  data companies offer only compiled or modeled data.  These companies give you a list of people to which to market that they “believe” might want to use your services.  With responder data, the consumer has visited a website, specifically responded to a targeted offer and asked to be contacted with additional details.

Timing makes all the difference.  With modeled or compiled data, the consumers’ information can be outdated.  With real-time responder data, marketers can call or email the prospect within seconds of their initial inquriy.

tymaxMedia generates and/or aggregates over 300k real-time responder data records per day in several different verticals including: Financial Services Inquiries, Business Opportunity Seekers, Online Shoppers, Home Owners, Dieters, Singles, Investors and more.

For a list of additional data categories and counts, contact us today 619-244-2552

tymaxMedia is offering credit card decline data for all your derog telemarketing campaigns.

Cost: $0.20 per record

Available Volume: Approximately 500k  per month.

Suggested Uses: Credit Repair, Debt Settlement, Debt Management, Payday Loan campaigns

These consumers have credit cards that have ben maxed out are prime prospects for financial services.

For more infomation on this database please contact us today for all your data needs 619-244-2552.

Cost: $45

Potential Volume: 100-500 per day

Information collected:

First/Last Name, address, city, state, zip, phone, email, make, model, year (must be 1996 or newer), mileage (must be 200k or less)

Transfer Definition: We will do a 3 party transfer in order to introduce the client to you and insure that the client has time to talk, qualifies based on year of vehicle and mileage.  If all conditions are met this is a payable action and our center disconnects the call.  Calls will originate from opt-in data using our U.S based call center.

For more information about live-transfers leads in this or any other industry, contact us today 619-244-2552.

My earliest experience with data dates back to 1999 when I was a media buyer purchasing CPM email campaigns from companies like Virtumundo (you’ve got to love those old “punch the monkey” banners).  Twice a month, my company would pay them $14k to send an email to their opt-in list of 14 million subscribers.  Considering they had about 30 other clients (do the math) it didn’t take long to realize that anyone that could generate opt-in data could make some nice pocket change.

Fast foward 10 years.  Anyone generating opt-in data is STILL making good money.   If you’re not generating the data yourself, the next best viable option is to rent or buy it from someone who is.  Over the past 5 years, I’ve purchased data files and feeds from most of the usual suspects out there.  Some sources are good, most are terrible and very few are great. 

Most of the opt-in data feeds contain the exact same or very similar source url’s.  All too frequently, they are old records with the date/time stamps rolled forward.  Each of the brokers claims to have a relationship directly with the source or generator of the data.  Ultimately I find out that they are buying it from a guy, who buys it from a guy that buys it from the guy I buy it from…did you follow that?

So who is the guy that actually has the direct relationships with the publishers?  If you’re that guy, give me a call.

I’m also interested in hearing from anyone looking to buy data or who can monetize data.

Once a giant ship engine failed. The ship’s owners tried one expert after another, but none of them could figure out how to fix the engine. Then they brought in an old man who had been fixing ships since he was a youngster. He carried a large bag of tools with him, and when he arrived, he immediately went to work. He inspected the engine very carefully, top to bottom. Two of the ship’s owners were there, watching this man, hoping he would know what to do. After looking things over, the old man reached into his bag and pulled out a small hammer. He gently tapped something. Instantly, the engine lurched into life. He carefully put his hammer away. The engine was fixed!

A week later, the owners received a bill from the old man for ten thousand dollars.”What?!” the owners exclaimed. “He hardly did anything!” So they wrote the old man a note saying, “Please send us an itemized bill.”The man sent a bill that read,

Tapping with a hammer……………………………..$2
Knowing where to tap…………………………..$9998

So many people these days think that if you simply put up a website, they will magically make money.  The website has to be good, but more importantly, you need to know how to drive targeted traffic to the site. 

We know where to tap!  Give us a call to have us help you develop a successful internet marketing plan or implement an online lead generation campaign that will maxmize your ROI.